As the Regional Channel Marketing Manager – Coffee & Tea / QSR, you will own the regional channel strategy and execution for Asia, focusing on accelerating growth through insight-led, application-driven, and operator-focused solutions.

Key responsibilities include:

• Develop and execute operator-centric channel strategies for Coffee & Tea and QSR across Asia, grounded in market and operator insights.
• Translate regional strategic priorities into clear 12-quarter plans in partnership with local operating companies.
• Drive portfolio growth through effective activation, innovation (NPD), and white-space opportunities, including new business and geographic expansion.
• Co-lead the innovation pipeline with Marketing, Culinary, and R&D teams, ensuring strong, executable launch and activation plans.
• Build and roll out practical selling tools, application frameworks, and digital toolkits that enhance operator engagement and scalability.
• Monitor portfolio and campaign performance using data-driven dashboards, optimizing mix, relevance, and commercial results.
• Support QSR new account development with compelling menu solutions and activation plans.
• Lead regional improvements in ways of working, including digital adoption and process efficiency.
• Collaborate closely with regional and local marketing, commercial, and cross-functional stakeholders to ensure alignment and strong in-market execution.
• Manage and develop a small regional team while influencing stakeholders across multiple markets and cultures.

What we’re looking for:

• 8–10 years of marketing experience, preferably in foodservice, QSR, or Coffee & Tea channels.
• Strong background in regional and local marketing, innovation, campaign development, and project management.
• Proven commercial mindset with experience driving growth and managing complex, multi-market stakeholders.
• Entrepreneurial, analytical, and creative thinker with strong influencing and communication skills.

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