We are seeking a dynamic and strategic Senior Brand Manager to lead the marketing and brand development of our Friso infant nutrition portfolio across Hong Kong (HK) and Guangdong (GD). This is a people manager role overseeing 1–2 team members, responsible for driving brand growth, innovation, and consumer engagement in alignment with global strategies.
Job Summary:
We are seeking a dynamic and strategic Senior Brand Manager to lead the marketing and brand development of our Friso infant nutrition portfolio across Hong Kong (HK) and Guangdong (GD). This is a people manager role overseeing 1–2 team members, responsible for driving brand growth, innovation, and consumer engagement in alignment with global strategies.
Job Description:
Work Location: Grand Century Place, Mong Kok East
What You'll Be Doing:
Act as the brand champion, collaborating with global teams to shape brand, portfolio, and communication strategies.
Lead consumer insight initiatives in HK & GD to uncover market opportunities and drive data-informed decisions.
Develop and execute annual brand plans to achieve commercial and strategic objectives.
Drive new product development (NPD) launches and post-launch evaluations with cross-functional teams.
Manage full-funnel marketing activities, working closely with Digital, CRM, and Medical Marketing teams.
Influence and align internal stakeholders (Sales, Shopper Marketing, Finance, Operations, Regulatory) for integrated execution.
Ensure budget efficiency through sound financial planning and monitoring.
Uphold regulatory compliance in all product claims and communications.
Build and coach a high-performing, agile team with a growth mindset.
What We Are Looking For
University degree in Marketing, Business, or related field; Master’s degree is a plus.
Minimum 12 years of brand marketing experience with Market Leading Brands/ No. 1 Brands, preferably in MNCs.
At least 4–5 years of people management experience.
Strong strategic thinking, analytical skills, and creative problem-solving.
Excellent communication and presentation skills in English, Cantonese, and Mandarin.
Energetic, open-minded, and hands-on with a can-do attitude.
Resilient and proactive with high learning agility and internal influencing skills.
About FrieslandCampina (Hong Kong) Limited
It is a multi-national dairy company headquartered in the Netherlands, with a strong presence in the Asia Pacific that includes Hong Kong. Today, FrieslandCampina is one of the world’s largest dairy companies. Every day, Royal FrieslandCampina provide millions of consumers all over the world with valuable nutrition from milk.
In Hong Kong, our key consumer products are Infant Milk and Ready to Drink Milk under the brand names of Friso and Dutch Lady. In the Food Service, we are well known for market leader Black & White Evaporated Milk preferred by Tea Masters and long heritage Longevity sweetened condensed milk. We are expanding our business in the China market, Macau as well as Taiwan from our base in Hong Kong.
Our company has an inclusive culture that reflects our heritage. That means people here are open, friendly, straight-forward and pragmatic. Our team players are always seeking collaborations built on trust and respect, and that spirit fuels the power of ‘We’. Our culture is about embracing the power of differences in order to grow together.
To learn more job opportunity in FrieslandCampina, please log in https://www.careers.frieslandcampina.com/
爱上菲仕兰的理由？
有使命感的工作：
我们秉持“自然滋养”的使命-把更优质的营养带给全球亿万消费者，同时陪伴我们的奶农和社会共创可持续的未来。
合作共赢的基因：
在这里，我们跨越地域并肩前行，彼此尊重、彼此成就，把努力汇聚成真正被看见、被分享的成果。
真实可感的影响力：
被信任去尝试、被鼓励去突破，让卓越成为你自己的节奏。
一起成长，彼此点燃：
我们持续投入培训与学习资源，赋能你的每一次成长，你的进阶也同时推动菲仕兰功成乳此。