Job Summary:

We are seeking a dynamic and strategic Senior Brand Manager to lead the marketing and brand development of our Friso infant nutrition portfolio across Hong Kong (HK) and Guangdong (GD). This is a people manager role overseeing 1–2 team members, responsible for driving brand growth, innovation, and consumer engagement in alignment with global strategies.

Job Description:

Work Location: Grand Century Place, Mong Kok East

What You'll Be Doing:

• Act as the brand champion, collaborating with global teams to shape brand, portfolio, and communication strategies.

• Lead consumer insight initiatives in HK & GD to uncover market opportunities and drive data-informed decisions.

• Develop and execute annual brand plans to achieve commercial and strategic objectives.

• Drive new product development (NPD) launches and post-launch evaluations with cross-functional teams.

• Manage full-funnel marketing activities, working closely with Digital, CRM, and Medical Marketing teams.

• Influence and align internal stakeholders (Sales, Shopper Marketing, Finance, Operations, Regulatory) for integrated execution.

• Ensure budget efficiency through sound financial planning and monitoring.

• Uphold regulatory compliance in all product claims and communications.

• Build and coach a high-performing, agile team with a growth mindset.

What We Are Looking For

• University degree in Marketing, Business, or related field; Master’s degree is a plus.

• Minimum 12 years of brand marketing experience with Market Leading Brands/ No. 1 Brands, preferably in MNCs.

• At least 4–5 years of people management experience.

• Strong strategic thinking, analytical skills, and creative problem-solving.

• Excellent communication and presentation skills in English, Cantonese, and Mandarin.

• Energetic, open-minded, and hands-on with a can-do attitude.

• Resilient and proactive with high learning agility and internal influencing skills.