The Sales Officer is responsible for driving sales growth, product availability, and market execution within an assigned territory. The role works closely with distributors and trade partners to achieve sales targets, strengthen customer relationships, gather market intelligence, and ensure effective implementation of FrieslandCampina's commercial strategy.

What we Ask

• Minimum HND/Bachelor's degree (Bac+2) in Business, Marketing, Economics, or a related discipline
• 1–2 years' experience in Sales, Customer Development, or FMCG field operations
• Good understanding of territory management and route-to-market execution
• Strong analytical and problem-solving skills
• Results-oriented with a strong commercial mindset
• Good knowledge of social and cultural dynamics within the assigned territory
• Ability to use digital sales and reporting tools effectively (e.g., SalesFlo)
• Strong communication, relationship management, and negotiation skills

What we Offer

1. A culture that’s truly global, yet deeply connected
   Rooted in our Dutch heritage and grown across the world, FrieslandCampina brings together diverse perspectives into one collaborative culture. Here, where working across markets, teams, and ideas is part of everyday life.

2. A place where your growth is continuously unlocked
   From structured training and coaching to hands-on, real-world exposure, you’re empowered to shape your own career path. Opportunities will evolve as you do, with local and international mobility that’s actively encouraged.

3. Work that works for you
   We believe performance thrives with balance. We are offering competitive rewards, flexible ways of working, and benefits that support both your personal and professional life. That way, we ensure you’re well equipped to truly Unleash your Nature.

4. An environment that brings out your best
   We pride ourselves on being informal, friendly, and driven. You’ll work alongside passionate people who challenge, support, and inspire each other to raise the bar every day.

5. The freedom to make a real impact
   Here, trust and autonomy aren’t just words - they’re how we operate. You’re empowered to take ownership, create long-term impact, and contribute to something bigger: nourishing the world.

Vacancy Description

1. Sales Execution & Growth:

Drive sales volume and distribution objectives by implementing initiatives that increase the penetration of FrieslandCampina brands and products across the assigned territory.

2. Product Availability & Distribution:

Ensure consistent product availability across all outlets, monitor stock levels, enforce FIFO principles, and minimize out-of-stock situations through close collaboration with distributors and trade partners.

3. Trade Partner Management:

Support, advise, and monitor retailers, wholesalers, and semi-wholesalers to improve performance and achieve agreed sales targets while ensuring compliance with company commercial policies.

4. Market Intelligence:

Monitor market developments, competitor activities, product launches, promotions, and pricing changes, providing actionable insights that support business growth and decision-making.

5. Territory Management:

Plan and execute regular market visits, identify growth opportunities, strengthen customer relationships, and ensure excellent execution at the point of sale.

6. Reporting & Digital Tools:

Utilize SalesFlo and other commercial tools to track performance, analyze sales data, generate reports, and support informed decision-making.

7. Asset & Brand Representation:

Maintain company assets and represent FrieslandCampina professionally at all times, ensuring adherence to company standards and a positive brand image in the marketplace.