• Develop a clear and ambitious integrated marketing plan to ensure we remain the preferred dairy brands for Food Professionals using strong consumer/ customer insights, trends in the market and best practices from other regions.
• Lead end-to-end planning and execution of all online and offline marketing activations to drive brand preference and strengthen market presence.
• Lead new product development and launches to maximize our portfolio play in focus categories and channels
• Oversee brand’s P&L and manage A&P to ensure sufficient investment on key growth drivers and ROI of marketing investment
• Close collaboration with regional channel and category marketing teams to ensure country strategies are aligned with the brand direction and priorities for Debic and Local Jewel
• Lead in-house baristas and chefs to develop contents, recipes, and demonstrations etc.
• Work with external partners (chef and barista associations, external agencies, key account customers etc) to achieve synergy through partnerships and collaborations

Skills 

• Minimum 6 years experience
• Strategic, analytical, out-of-of –the box thinking
• Highly commercially obsessed
• Team player + results oriented
• Excellent communication and persuasiveness skills to build close and result oriented partnerships

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.