职位描述
职位名称:
Brand Manager
职位地点（短）:
Petaling Jaya, 10, MYS, 46300
职能领域:
销售和市场营销
合同时长:
32-40
职位描述页眉:
Ready to Make Your Mark? Lead the Growth of Dutch Lady UHT as Our Brand Manager!
Develop and implement brand/marketing strategy for the Dutch Lady UHT portfolio in line with the marketing/OpCo strategy, in order to build and/or launch strong and profitable brands/products.
职位描述:
Main Accountabilities:
- Brand/Marketing Strategy: Supports Marketing Manager to develop the strategy for Dutch Lady UHT portfolio, in line with consumer and business objectives.
- Operational plan and budget: Develop and manage the operational plan and budget for the Dutch Lady UHT portfolio, in line with consumer and business objectives (including A&P), and after approval, ensure the implementation.
- Activation and promotion: Develop and execute an activation and promotion plan and ensure the execution and evaluation hereof, working closely with the Customer and Channel team and relevant agencies.
- Brand/media communication: Develop and execute a media and brand communication plan and ensure the execution and evaluation hereof, to the realization of the key marketing/equity objectives. Liaise with multiple communication & media agencies/partners to deliver end-to-end brand objectives.
- Innovation: Generate and translate in cooperation with others within FrieslandCampina, ideas for innovation, convert viable ideas into plans and, after approval execute these plans and/or ensure the execution thereof.
- Analysis: Interpret available market insights and data across Business/Market Intelligence reports and other available data sources and utilize the insights in developing and improving the brand strategy and plans.
- Advice and reporting: Provide (un)requested commercial insights and advice and challenge management on the commercial strategy, based on quantitative and qualitative market information through (periodic) updates and reports. Conclusions, recommendations and corrective actions concerning the opportunities and risks for the appointed brand(s)/market(s) are taken.
- Projects: Define, plan, manage and coordinate assigned projects, within the project management guidelines.
职位描述页脚:
For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.
招聘专员:
Chooi Ling Tan
招聘专员 email:
ChooiLing.Tan@frieslandcampina.com
显示招聘专员联系方式:
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爱上菲仕兰的理由？
有使命感的工作：
我们秉持“自然滋养”的使命-把更优质的营养带给全球亿万消费者，同时陪伴我们的奶农和社会共创可持续的未来。
合作共赢的基因：
在这里，我们跨越地域并肩前行，彼此尊重、彼此成就，把努力汇聚成真正被看见、被分享的成果。
真实可感的影响力：
被信任去尝试、被鼓励去突破，让卓越成为你自己的节奏。
一起成长，彼此点燃：
我们持续投入培训与学习资源，赋能你的每一次成长，你的进阶也同时推动菲仕兰功成乳此。