Develop and implement brand/marketing strategy for the Dutch Lady UHT portfolio in line with the marketing/OpCo strategy, in order to build and/or launch strong and profitable brands/products.

Main Accountabilities:

• Brand/Marketing Strategy: Supports Marketing Manager to develop the strategy for Dutch Lady UHT portfolio, in line with consumer and business objectives.
• Operational plan and budget: Develop and manage the operational plan and budget for the Dutch Lady UHT portfolio, in line with consumer and business objectives (including A&P), and after approval, ensure the implementation.
• Activation and promotion: Develop and execute an activation and promotion plan and ensure the execution and evaluation hereof, working closely with the Customer and Channel team and relevant agencies.
• Brand/media communication: Develop and execute a media and brand communication plan and ensure the execution and evaluation hereof, to the realization of the key marketing/equity objectives. Liaise with multiple communication & media agencies/partners to deliver end-to-end brand objectives.
• Innovation: Generate and translate in cooperation with others within FrieslandCampina, ideas for innovation, convert viable ideas into plans and, after approval execute these plans and/or ensure the execution thereof.
• Analysis: Interpret available market insights and data across Business/Market Intelligence reports and other available data sources and utilize the insights in developing and improving the brand strategy and plans.
• Advice and reporting: Provide (un)requested commercial insights and advice and challenge management on the commercial strategy, based on quantitative and qualitative market information through (periodic) updates and reports.  Conclusions, recommendations and corrective actions concerning the opportunities and risks for the appointed brand(s)/market(s) are taken.
• Projects: Define, plan, manage and coordinate assigned projects, within the project management guidelines.