• Leads the channel & category strategy for local jewels with commercial marketing teams. Translates/Adapts Debic global strategy into Asia channel and categories specific strategy.
• Develops & delivers long term plan for strategic Asia Bakery Big Bets.
• Institutionalizes the application-based framework and operator-centric mindset thru trainings, toolkits, etc amongst the team.
• Grow portfolio and business across 4 product categories and 5+ markets, including new business & geo expansion to white space markets.
• Leads 12Q innovation process based on channel-based insights and trends with cross-functional teams. * Develops & implements Asia-led campaign (1-2x/year) based on channel-based insights & trends.

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

We offer the opportunity to shape and drive a high-impact regional strategy, with end-to-end ownership from insight to execution across diverse Asia markets. You’ll work at the intersection of marketing, innovation, and commercial excellence leading portfolio growth, launching new products, identifying and penetrating white space opportunities and building strong, locally relevant brands.

The role provides close collaboration with cross-functional and global teams, exposure to senior stakeholders, and the ability to influence business outcomes at scale. You’ll also benefit from a dynamic, fast-paced environment that encourages innovation, continuous improvement, and professional growth.