What we ask

• Bachelor or Master in Marketing, Business Administration, or a related field.
• 15+ years of experience in senior marketing, media or transformation roles within large, multi-market organisations, including experience in B2B and B2C environments.
• Proven track record in marketing operating model transformation, media transformation, agency consolidation and end-to-end process improvement.
• You have a broader view than your own role, identify with our purpose "Nourishing by Nature", are customer-focused and act with speed and decisiveness to deliver results.
• Strong stakeholder management, commercial acumen and change leadership skills, combined with experience in data-driven decision-making, AI-enabled marketing tools and cross-functional collaboration.

What We Offer

• Unique company culture of Dutch heritage and international presence. At FrieslandCampina you work on strong, globally loved brands enjoyed by millions every day, like Friso, Campina, Chocomel and Frisian Flag. As a farmer-owned cooperative, we combine an international environment with a clear social and sustainable purpose. We support your growth through training, coaching and internal career opportunities. With trust and autonomy, you can make real impact. 
• Competitive bonus scheme, flexible working hours, and the ability to work from home.
• Exceptional support of cross disciplinary movement within the company to broaden your knowledge and growth paths. 
• A friendly and informal working environment
• Autonomy and trust to create longer term impact that helps bring better nutrition to the world

Vacancy Description

FrieslandCampina is executing a company-wide transformation to accelerate profitable growth, improve margins and strengthen global competitiveness. Marketing and media are key levers in this transformation and must become more focused, effective and efficient to ensure investments drive commercial impact. As Marketing & Media Manager Asia & AMEA, you will play a critical role in making this ambition a reality.

You will lead the creation and activation of the vision for marketing across the region, ensuring marketing remains relevant, competitive, efficient and a strong growth engine for the business. In close partnership with leadership and global stakeholders, you will be responsible for the design and delivery of strategic marketing transformation initiatives.

In this role, you will co-create the marketing transformation roadmap, align priorities with enterprise strategy and business objectives, and ensure measurable business impact through clear milestones, governance and performance tracking. You will drive the implementation of media transformation initiatives, lead the consolidation of creative agency ecosystems and production operations, enabling a more simplified, scalable and efficient operating model. Through the implementation of new governance structures, workflows and ways of working, you will improve transparency, speed, consistency and cross-functional collaboration across teams and markets.

A key part of the role is translating and embedding the new marketing operating model across Operating Companies. You will work closely with Marketing, Sales, eCommerce, IT, Data & Analytics, Procurement, Finance and external agency partners to drive alignment and execution in a highly matrixed and decentralised environment. Success will depend on your ability to influence without direct authority, build strong relationships and bring stakeholders together around a shared vision.

In addition, you will support organisation design, capability building and change adoption efforts. By identifying capability gaps, enabling upskilling and embedding new behaviours, you will ensure transformation is fully adopted and delivers sustainable results. You will continuously identify opportunities to improve media, creative, production and marketing operations while fostering a test-and-learn culture focused on ongoing efficiency and effectiveness gains.

This is a highly visible international role within Global Commerce with impact across Asia & AMEA B2C businesses. It offers the opportunity to shape the future of marketing at FrieslandCampina while working with senior stakeholders across the global marketing ecosystem.

For thousands of people every day, FrieslandCampina means more than just a dairy company. We provide high-quality nutrition while creating value for our member farmers, customers, consumers and communities around the world.

You will join the Global Commerce organisation and work at the centre of FrieslandCampina's marketing transformation agenda. The team is responsible for shaping the future of marketing through operating model excellence, media transformation, capability development and process optimisation. Working across Business Group Europe, B2B, Operating Companies and global functions, the team partners with senior commercial leaders, marketing teams, eCommerce, Sales, IT, Data & Analytics and external agency partners to build a more agile, data-driven and performance-focused marketing organisation.

Together, we are building the capabilities, ways of working and partnerships that will enable marketing to become a true growth engine for FrieslandCampina.