At Alaska Milk Corporation, we’ve been nourishing Filipino families for generations. Now, we’re looking for a Channel Development Manager to accelerate our growth in wholesale and cash‑and‑carry channels.
In this role, you will own the strategy and execution for these key channels, ensuring Alaska products are accessible, visible, and competitive across distributor and partner networks that serve sari‑sari stores and small businesses.
What you’ll do:
Drive Channel Growth
- Lead sales and distribution strategies for wholesale and cash‑and‑carry accounts
- Expand reach to better serve sari-sari stores, small retailers, and MSMEs
- Translate business goals into strong, actionable channel plans
Lead Trade Programs
- Design and execute trade promotions and pricing strategies tailored to these channels
- Monitor performance and optimize programs to maximize ROI
Build Strong Partnerships
- Manage relationships with key wholesale and cash‑and‑carry customers
- Work closely with distributors to ensure consistent execution on the ground
Collaborate Across Teams
- Partner with Sales, Marketing, and Supply Chain to ensure product availability and seamless execution
- Align forecasts and promotional plans with operational capabilities
Own Performance & Insights
- Track sales, distribution, and execution metrics
- Use data to continuously improve strategies and deliver results
What We Ask
- Bachelor’s degree in Business, Marketing, or related field
- 5+ years of FMCG experience, with strong exposure to wholesale or cash‑and‑carry accounts
- Deep understanding of General Trade and sari-sari store ecosystem
- Strong commercial acumen and analytical skills
- Proven experience in trade promotions and pricing strategies
- Excellent stakeholder management and negotiation skills
- Results-driven, proactive, and comfortable working in a fast-paced environment
- Fluent in Filipino and English
What We Offer
- Be part of a trusted Filipino brand with strong market presence
- Take on a high-impact role driving growth in key channels
- Work in a collaborative, purpose-driven environment
- Opportunities for career growth and development
- Competitive compensation and comprehensive benefits
- A culture that values malasakit, performance, and continuous improvement
For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.
Waarom jij bij ons wilt werken:
Een inspirerend doel
Betere voeding voor de wereld en een goed inkomen voor onze boeren, nu en voor toekomstige generaties.
Een coöperatieve cultuur
Gekenmerkt door wereldwijde samenwerking, respect en gedeeld succes.
Een tastbare impact
Ruimte voor jouw ambitie, met autonomie en een duidelijke focus.
Jouw groei is onze groei
We investeren in jouw persoonlijke en professionele ontwikkeling via trainingen en opleidingen.