We are seeking a passionate Assistant/ Brand Manager to join our dynamic marketing team for our leading infant formula brand. This role is ideal for someone with over 3 years of marketing or brand management experience, who is eager to grow in a fast-paced, consumer-centric environment. You will play a key role in supporting brand strategy, executing marketing campaigns, and driving brand growth in the Hong Kong market. Candidate with more experience will be considered as Junior Brand Manager.

Job Summary:

We are seeking a passionate Assistant/ Brand Manager to join our dynamic marketing team for our leading infant formula brand. This role is ideal for someone with over 3 years of marketing or brand management experience, who is eager to grow in a fast-paced, consumer-centric environment. You will play a key role in supporting brand strategy, executing marketing campaigns, and driving brand growth in the Hong Kong market. Candidate with more experience will be considered as Junior Brand Manager.

Job Description:

Work Location: Grand Century Place, Mong Kok East

What You'll Be Doing:

• Assist in the development and execution of brand strategies and marketing plans to drive awareness, engagement, and sales.

• Coordinate and implement 360° marketing campaigns across digital, social, in-store, and healthcare professional channels.

• Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities.

• Collaborate with cross-functional teams including sales, trade marketing, regulatory, and supply chain to ensure brand consistency and execution excellence.

• Manage agency partners for creative development, media planning, and campaign execution.

• Monitor and report on brand performance metrics, including market share, brand health and campaign ROI.

• Support new product launches, packaging updates, and branding activities.

• Ensure all marketing activities comply with local regulations and industry standards, especially those related to infant nutrition.

• Plan and manage A&P budget to maximize spend efficiency.  

What We Are Looking For

• Bachelor’s degree in Marketing, Business Administration, or related field.

• At least 3+ years of experience in brand management, marketing, or FMCG (MNC experience in infant nutrition or healthcare is a plus). Experienced in Marketing Leading/ No. 1 Brand.

• Strong analytical skills with a data-driven mindset.

• Excellent communication and project management skills.

• Proactive, detail-oriented, and able to manage multiple priorities.

• Fluent in English, Cantonese & Mandarin.

• Candidate with more experience will be considered as Brand Manager.

About FrieslandCampina Food & Beverage (Hong Kong) Limited

It is a multi-national dairy company headquartered in the Netherlands, with a strong presence in the Asia Pacific that includes Hong Kong.  Today, FrieslandCampina is one of the world’s largest dairy companies. Every day, Royal FrieslandCampina provide millions of consumers all over the world with valuable nutrition from milk.

In Hong Kong, our key consumer products are Infant Milk and Ready to Drink Milk under the brand names of Friso and Dutch Lady. In the Food Service, we are well known for market leader Black & White Evaporated Milk preferred by Tea Masters and long heritage Longevity sweetened condensed milk. We are expanding our business in the China market, Macau as well as Taiwan from our base in Hong Kong.

Our company has an inclusive culture that reflects our heritage. That means people here are open, friendly, straight-forward and pragmatic. Our team players are always seeking collaborations built on trust and respect, and that spirit fuels the power of ‘We’. Our culture is about embracing the power of differences in order to grow together.

To learn more job opportunity in FrieslandCampina, please log in https://www.careers.frieslandcampina.com/