We are looking for an energetic and detail‑oriented Assistant / Channel and Category Development Manager (i.e. Assistant / Shopper Marketing Manager) to support the execution of shopper‑led activation plans focusing on retail channels for the brands of Dutch Lady/ Black & White. This role partners closely with Sales, Brand Marketing, and external agencies to drive in‑store execution excellence, category growth through shopper activation, and category-leading brand visibility.

Job Summary:

We are looking for an energetic and detail‑oriented Assistant / Channel and Category Development Manager (i.e. Assistant / Shopper Marketing Manager) to support the execution of shopper‑led activation plans focusing on retail channels for the brands of Dutch Lady/ Black & White. This role partners closely with Sales, Brand Marketing, and external agencies to drive in‑store execution excellence, category growth through shopper activation, and category-leading brand visibility.

Job Description:

Work Location: Grand Century Place, Mong Kok East

What You'll Be Doing:

• Conduct market and data analysis to identify channel trends and shopper insights and translate them into channel-specific strategies and action points.

• Support planning and OTIF execution of retail activations and trade events.

• Work with Sales and agencies to deliver Perfect Store execution, in-store demos, sampling programs, and monthly in‑store evaluation.

• Oversee POP/POSM design and production, sourcing, inventory, and implementation in retail outlets.

• Drive execution excellence through tracking of key success measures such as On Shelf Availability, Share of Shelf, Planogram, in-store placement and right assortment, formulating action points and working closely with Sales.

• Lead a team of Merchandisers to ensure smooth day-to-day operations and execution to achieve business objectives.

• Monitor A&P spending and ensure compliance with company financial guidelines.

• Provide post‑activation evaluations and insights to improve future performance.

• Collaborate cross‑functionally to support integrated commercial and brand plans.

• Work closely with Head of Channel and Category Development and Regional teams on improvement projects.

What We Are Looking For

• Bachelor Degree in Business Admin. / Marketing or equivalent.

• Minimum 4 years of Shopper Marketing, Trade Marketing, Marketing, or Key Account Sales experience preferred.

• Experience in FMCG (Retail / B2B) is a must.

• Knowledge in the planning and execution of virtual stores' layout and promotion messages in eCommerce channels is an asset.

• Strong analytical and problem-solving skills with experience in Nielsen or similar data tools is an advantage.

• Excellent project management and stakeholder coordination skills.

• Hands‑on, proactive, and able to manage multiple priorities.

• Highly self-motivated, self-start and results oriented.

• Excellent written and verbal communication skills – English & Chinese.

• PC Knowledge in MS Excel, Word & PowerPoint and Chinese Processing, and SAP ERP systems

About FrieslandCampina Food & Beverage (Hong Kong) Limited

It is a multi-national dairy company headquartered in the Netherlands, with a strong presence in the Asia Pacific that includes Hong Kong.  Today, FrieslandCampina is one of the world’s largest dairy companies. Every day, Royal FrieslandCampina provide millions of consumers all over the world with valuable nutrition from milk.

In Hong Kong, our key consumer products are Infant Milk and Ready to Drink Milk under the brand names of Friso and Dutch Lady. In the Food Service, we are well known for market leader Black & White Evaporated Milk preferred by Tea Masters and long heritage Longevity sweetened condensed milk. We are expanding our business in the China market, Macau as well as Taiwan from our base in Hong Kong.

Our company has an inclusive culture that reflects our heritage. That means people here are open, friendly, straight-forward and pragmatic. Our team players are always seeking collaborations built on trust and respect, and that spirit fuels the power of ‘We’. Our culture is about embracing the power of differences in order to grow together.

To learn more job opportunity in FrieslandCampina, please log in https://www.careers.frieslandcampina.com/