To drive sustainable and profitable growth by developing and executing National Key Accounts and E-Commerce strategies, building strong customer partnerships, and ensuring excellent commercial execution across modern trade and digital channels. The role is responsible for maximizing sales, profitability, market share, and customer value through effective account management, joint business planning, and cross-functional collaboration

1. National Key Accounts Strategy

• Develop and execute National Key Accounts strategies in line with business and channel objectives to deliver sustainable sales and profitability growth.

2. Customer Management & Joint Business Planning

• Lead customer negotiations and Joint Business Planning processes to achieve agreed sales, distribution, profitability, and market share targets.

3. E-Commerce Development

• Develop and execute the e-commerce strategy to accelerate online sales growth, enhance digital visibility, and strengthen customer partnerships.

4. Commercial Performance Management

• Monitor and evaluate customer performance, ensuring effective management of sales, investments, promotions, assortment, pricing, and profitability.

5. Trade and Promotional Excellence

• Manage trade investment and promotional activities, ensuring effective execution and return on investment across key accounts and e-commerce channels.

6. Cross-Functional Collaboration

• Partner with Marketing, Supply Chain, Finance, and Sales teams to ensure effective planning, forecasting, and execution of customer and channel plans.

7. Market & Customer Insights

• Analyze market, shopper, customer, and competitive insights to identify growth opportunities and recommend appropriate commercial actions.

8. Compliance & Governance

• Ensure adherence to company policies, commercial governance standards, and regulatory requirements in all customer engagements