Are you passionate about turning insights into growth strategies? We are hiring a Brand Manager (Dutch Lady Brand). In this role, you’ll be a strategic and results-driven Brand Manager to lead and grow one core brand within our portfolio.

Job Responsibilities

• Own and lead the overall brand strategy, positioning, and growth plan for the assigned brand.
• Develop annual marketing and brand plans aligned with brand building objectives and commercial objectives.
• Manage one separate Dutch Lady portfolio line to deliver the agreed targets
• Lead the execution of marketing campaigns, ensure consistency in brand identity, messaging, and all consumer touchpoints.
• Drive a social-first mindset, ensuring brand activities are relevant and engaging across digital platforms.
• Collaborate with functions in annual brand activation plans OTIF, including in-store communication, shopper promotions, and trial activations.
• Manage brand budgets and ensure efficient allocation of marketing spend.
• Collaborate with stakeholders (Sales, Category and Channel, R&D, Supply Chain, Finance…) and agency partners (Media, Social and Creative agencies) to initiate and execute campaigns and operations to achieve business goals.
• Collect and analyse market trends, consumer insights, and competitor activities to identify growth opportunities and make recommendation to senior management.
• Monitor brand performance, campaign effectiveness, and ROI using data and analytics.
• Prepare regular performance reports, analyse data to produce insights and actions.
• Participate in cross-functional projects as required
• Support internal audit processes
• Undertake additional tasks assigned by the Line Manager
• The above responsibilities are not intended to be an exhaustive list of all responsibilities and duties required of employees assigned to this job. The incumbent may be asked to perform other duties as assigned by the Company.
• Other tasks assigned by the Line Manager.

Requirements

• Education: Bachelor’s degree in Marketing, Business, or related field.
• Experience: 5-6 years of marketing experience, preferably in FMCG or consumer goods
• Strong analytical mindset, Commercial and business acumen
• Solid expertise in brand building and brand management
• Experienced with social media platforms, IMC campaign planning & management
• Fluent in English & Vietnamese

FrieslandCampina offers you a place to be yourself. In an innovative work environment with facilities and support that are second to none, we welcome your skills, ideas, and passion. Most of all, we welcome you as the person you are and the person you want to be. Our mission is to liberate people to work smarter.

FrieslandCampina Vietnam is located in Ho Chi Minh, Vietnam. Our colleagues are diverse in ethnicity, gender and languages. Opportunities to work with all different functions and many more locally or abroad. We believe in people development, where you chart your own path for your own career growth.

Our reward policies support FrieslandCampina’s values and business strategy by helping to attract, engage, and retain the best possible talent at every level. We offer remuneration packages that recognize and reward individual performance, experience, and potential, while reflecting competitive practices in all the countries in which we operate. A transparent, consistent and fair approach to reward is critical to our success and growth.