Alaska Milk Corporation is looking for a dynamic and driven Brand Manager to lead the strategic and operational management of our Creams Business， while also supporting the Senior Brand Manager in driving growth for Alaska Classic & Creams. This role plays a critical part in shaping brand strategy， accelerating consumer engagement， and delivering strong market performance in partnership with cross-functional teams.
If you are passionate about building brands that make a meaningful impact on Filipino households， this opportunity is for you.
At Alaska Milk Corporation, we are proud of our heritage of nourishing Filipino families with trusted dairy nutrition. We are looking for a Brand Manager who will take the lead in building strong, relevant, and impactful brands that drive sustainable growth.
In this role, you will own the end-to-end brand strategy—from planning and innovation to execution and performance tracking—while working closely with cross-functional teams and agency partners.
What you’ll do:
Drive Brand Strategy & Growth
- Develop and implement annual brand plans, marketing calendars, and key initiatives
- Translate consumer insights into impactful strategies that grow market share and brand equity
Lead Innovation & Renovation
- Manage new product development projects from concept to launch
- Ensure successful execution of innovations aligned with consumer needs and business objectives
Manage Budgets & Performance
- Oversee A&P budgets, ensuring optimal allocation and strong ROI
- Monitor brand performance, market trends, and competitive landscape
Build Insight-Driven Campaigns
- Work with creative, media, and research agencies to deliver compelling campaigns
- Champion strong, consistent brand messaging across all touchpoints
Collaborate Across Teams
- Partner with Sales, R&D, Supply Chain, and Finance to deliver business targets
- Ensure seamless execution of initiatives across functions
Drive Insights & Continuous Improvement
- Analyze campaign and business performance data
- Deliver actionable insights and recommend improvements for future initiatives
What We Ask
- Bachelor’s degree in Marketing, Business Administration, or a related field
- At least 5 years of brand management experience in FMCG or similar industries
- Strong strategic thinking, project management, and analytical skills
- Excellent communication, presentation, and stakeholder management abilities
- Ability to thrive in a fast-paced, collaborative, and results-driven environment
- Passion for building brands that positively impact Filipino families and communities
What We Offer
- Be part of a trusted Filipino heritage brand with global reach
- Competitive salary and comprehensive benefits, including well-being programs
- Diverse learning and development opportunities to grow your career
- A collaborative and supportive work environment
- Autonomy and trust to create long-term impact
- A meaningful role contributing to better nutrition for Filipino families
爱上菲仕兰的理由？
有使命感的工作：
我们秉持“自然滋养”的使命-把更优质的营养带给全球亿万消费者，同时陪伴我们的奶农和社会共创可持续的未来。
合作共赢的基因：
在这里，我们跨越地域并肩前行，彼此尊重、彼此成就，把努力汇聚成真正被看见、被分享的成果。
真实可感的影响力：
被信任去尝试、被鼓励去突破，让卓越成为你自己的节奏。
一起成长，彼此点燃：
我们持续投入培训与学习资源，赋能你的每一次成长，你的进阶也同时推动菲仕兰功成乳此。