At Alaska Milk Corporation, we are proud of our heritage of nourishing Filipino families with trusted dairy nutrition. We are looking for a Brand Manager who will take the lead in building strong, relevant, and impactful brands that drive sustainable growth.

In this role, you will own the end-to-end brand strategy—from planning and innovation to execution and performance tracking—while working closely with cross-functional teams and agency partners.

What you’ll do:

Drive Brand Strategy & Growth

• Develop and implement annual brand plans, marketing calendars, and key initiatives
• Translate consumer insights into impactful strategies that grow market share and brand equity

Lead Innovation & Renovation

• Manage new product development projects from concept to launch
• Ensure successful execution of innovations aligned with consumer needs and business objectives

Manage Budgets & Performance

• Oversee A&P budgets, ensuring optimal allocation and strong ROI
• Monitor brand performance, market trends, and competitive landscape

Build Insight-Driven Campaigns

• Work with creative, media, and research agencies to deliver compelling campaigns
• Champion strong, consistent brand messaging across all touchpoints

Collaborate Across Teams

• Partner with Sales, R&D, Supply Chain, and Finance to deliver business targets
• Ensure seamless execution of initiatives across functions

Drive Insights & Continuous Improvement

• Analyze campaign and business performance data
• Deliver actionable insights and recommend improvements for future initiatives

What We Ask

• Bachelor’s degree in Marketing, Business Administration, or a related field
• At least 5 years of brand management experience in FMCG or similar industries
• Strong strategic thinking, project management, and analytical skills
• Excellent communication, presentation, and stakeholder management abilities
• Ability to thrive in a fast-paced, collaborative, and results-driven environment
• Passion for building brands that positively impact Filipino families and communities

What We Offer

• Be part of a trusted Filipino heritage brand with global reach
• Competitive salary and comprehensive benefits, including well-being programs
• Diverse learning and development opportunities to grow your career
• A collaborative and supportive work environment
• Autonomy and trust to create long-term impact
• A meaningful role contributing to better nutrition for Filipino families