Stellenbeschreibung
Stellenbezeichnung:
Brand Manager
Stellenstandort (kurz):
VNM,
Fachbereiche:
Vertrieb & Marketing
Career Site Contract Hours:
40+
Kopfzeile der Stellenbeschreibung:
-Be a strategic and results-driven BM to lead and grow one core brand within our portfolio. -In conjunction with Marketing Manager, responsible for developing brand strategy, driving marketing initiatives, managing brand performance, and take lead in the execution of marketing plans to deliver targets. -Collaborate effectively with cross-functional teams -The ideal candidate combines creativity with strong commercial acumen and cross-functional leadership.
Stellenbeschreibung:
Contribute to Strategy and Planning•Own and lead the overall brand strategy, positioning, and growth plan for the assigned brand.•Develop annual marketing and brand plans aligned with brand building objectives and commercial objectives. Brand management •Manage one separate Dutch Lady portfolio line to deliver the agreed targets •Lead the execution of marketing campaigns, ensure consistency in brand identity, messaging, and all consumer touchpoints. •Drive a social-first mindset, ensuring brand activities are relevant and engaging across digital platforms.•Collaborate with functions in annual brand activation plans OTIF, including in-store communication, shopper promotions, and trial activations.•Manage brand budgets and ensure efficient allocation of marketing spend. Marketing Operation•Collaborate with stakeholders (Sales, Category and Channel, R&D, Supply Chain, Finance…) and agency partners (Media, Social and Creative agencies) to initiate and execute campaigns and operations to achieve business goals. •Collect and analyse market trends, consumer insights, and competitor activities to identify growth opportunities and make recommendation to senior management.•Monitor brand performance, campaign effectiveness, and ROI using data and analytics. •Prepare regular performance reports, analyse data to produce insights and actions.Other Responsibilities•Participate in cross-functional projects as required•Support internal audit processes•Undertake additional tasks assigned by the Line Manager•The above responsibilities are not intended to be an exhaustive list of all responsibilities and duties required of employees assigned to this job. The incumbent may be asked to perform other duties as assigned by the Company.•Other tasks assigned by the Line Manager.
Fußzeile der Stellenbeschreibung:
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.Requirements-Education: Bachelor’s degree in Marketing, Business, or related field.-Experience: 5-6 years of marketing experience, preferably in FMCG or consumer goods-Strong analytical mindset, Commercial and business acumen -Solid expertise in brand building and brand management -Experienced with social media platforms, IMC campaign planning & management-Fluent in English & Vietnamese-Key Competencies oStrategic thinking oLeadership and ownership oCreativity and innovation oCommunication and presentation skills oCommercial and business acumen oCollaboration and cross-functional influence oAttention to detail and execution excellence
Recruiter:
Nguyen Nguyen Le Dai
Recruiter email:
Nguyen.NguyenLeDai@frieslandcampina.com
Career Site Show Contact Details Recruiter:
Ja
Warum bei uns arbeiten:
Unsere Mission:
Bessere Ernährung für die Welt. Ein faires Leben für unsere Landwirte – heute und für kommende Generationen.
Unsere Kultur:
Kooperation weltweit, Respekt füreinander, Erfolg für alle.
Spürbare Wirkung
Raum für große Ziele, mit Eigenverantwortung und klarem Fokus.
Dein Wachstum treibt uns an
wir investieren in deine persönliche und berufliche Entwicklung durch Training und Weiterbildung.