Drives Campina’s brand activation, PR, events, and partnerships to increase brand relevance, visibility, and consumer engagement.Translates insights into impactful campaigns and experiences that bring the Campina brand story to life across multiple channels.

What we ask

• 5+ years of experience in brand management, marketing, PR, partnerships, or project management
• Strong analytical, conceptual, communication, and stakeholder management skills
• Proven ability to manage multiple projects in a fast-paced, matrix organization
• Proactive, adaptable, and results-oriented team player
• Fluent in Dutch and English; French is a plus
• Collaborate with cross-functional teams and external partners to ensure flawless execution, track performance against KPIs, and leverage data-driven insights to continuously optimize future initiatives and drive growth opportunities
• Lead integrated brand activation, PR, events, and partnership programs that enhance Campina’s brand visibility, relevance, and consumer preference across multiple channels
• Develop insight-driven campaigns and compelling brand stories, while managing key activations, consumer events, media relations, influencers, and partnerships to maximize engagement and earned impact

What we offer 

At FrieslandCampina you work on strong, globally loved brands enjoyed by millions every day, like Friso, Campina, Chocomel and Frisian Flag. As a farmer-owned cooperative, we combine an international environment with a clear social and sustainable purpose. We support your growth through training, coaching and internal career opportunities. With trust and autonomy, you can make real impact.

Employment benefits:

• Salary between €4,550 and €6,000 gross per month (full-time), depending on experience and fit for the role.
• A work week of 32 to 38 hours, a 5% year-end allowance, 10% company bonus, 8% holiday allowance and a pension scheme.
• Hybrid working with flexible working hours, a train card and/or €0.23 per km (max. 30 km one way).
• 200 hours of annual leave, with the option to buy or sell up to 40 hours.
• A laptop, phone and home office equipment to support flexible working.
• Wellbeing and inclusion initiatives, such as health support, employee assistance programs and diversity initiatives.
• Extras at the head office, such as milk and cheese during lunch, fresh fruit and barista coffee.

Vacancy description

• Develop and execute integrated brand activation, PR, events, and partnership strategies that strengthen Campina’s brand preference, relevance, and visibility.
• Translate consumer, market, and brand insights into compelling activation concepts, campaigns, and engaging brand stories across paid, earned, owned, and experiential channels.
• Lead key brand activations and consumer events, including Campina Open Boerderijdagen, and other strategic initiatives, ensuring flawless end-to-end execution.
• Coordinate PR amplification around key brand activations and partnerships, maximizing earned media, social visibility and broader communications impact.
• Manage media relations, PR opportunities, influencers, and strategic partnerships to maximize earned media, consumer engagement, and business impact.
• Collaborate with cross-functional teams, agencies, and external partners to deliver projects on time, achieve KPIs, and continuously optimize performance.
• Monitor brand, PR, and activation effectiveness, using insights and data to improve future programs and identify new growth opportunities.

You will be part of the Campina Marketing team within the Consumer Dairy Europe Business Group. In this close-knit team, we work together towards one mission: creating a better tomorrow for everyone in the Netherlands and Belgium. We are committed to better nutrition and a better future. The Brand Activation & PR Manager Campina reports to the Campina Brand Director and works closely with marketing experts, as well as with Sales, customers and external agencies, to maximise impact.