FrieslandCampina Professional is a global leader in high-quality dairy and plant-based ingredients and solutions， specifically designed for professional clients. Its customers include bakeries， fast food and coffee chains， hotels， restaurants， catering companies， and food and beverage manufacturers.

The company develops， produces， and markets a wide range of value-added products， typically distributed through an extensive network of distributors and wholesalers. These products are tailored to meet the needs of professional users across sectors such as bakery， foodservice， hospitality， and industrial production. Its portfolio primarily includes creams， aerosol creams， butters， desserts， and a variety of specialty products derived from milk and cream， all crafted to deliver consistent quality and performance in professional applications.

The Field Sales Manager is responsible to achieve sales target defined by the Commercial Manager. He / She translates on the field sales the national sales and marketing plan， define clear objectives to his team and guarantees the right application and commercial policy for the customers (WS， C&C， operators). He / She works in collaboration with other local teams like Indirect Sales， Marketing， supply chain and Finance.

What we ask

Knowledge / Work Experience: 

• University degree / Business school
• Experience:
  • 15 years in the commercial sector of food distribution or the agro-alimentary industry
  • 5 years on team management

• English (mandatory)
• Skilled in Microsoft Office (Excel， Word， PowerPoint)
• Skilled in Salesforce or similar CRM tools

Skills & Attitudes:

• Leadership / Federate people
• Results oriented
• Strength of persuasion
• Decision making
• Good Communicator

 Attitudes:

• Proactivity
• Commercial approach
• Sense of organization
• Rigor

What we offer

• Fix contract
• International environment and a culture of growth mindset and development
• Meal allowance
• Health insurance
• Gym discounts
• Annual bonus

Vacancy description

The Sales Force Manager will be in charge of the following activities:

• Define the sales objectives of the sales team:

• • Translate the sales plan of the Sales Unit into concrete sales objectives for the field team.

• Define action plans:

• • Define for each team member the sales plans per customer and an effective push strategy: Price list:
    • Communication plan， Promotional planning， Trade marketing activity， Launch new products
• Accompaniment of his teams and customers visits.

• Field sales team management to achieve the targets:

• • Pushing for excellence
  • Ensure the development of his team's skills
  • Bring his expertise (market knowledge， negotiation ...)
  • Manage conflicts

• Sales Administration and Procedures:

• • Make sure his team follows the procedures defined by the company
  • Annual contracts (SCAF policy)， Rebates and promotions， Customer complaints
  • Forecast

• Reporting / analysis:

• • Competitive intelligence (price， market trend， new products ...)
  • Follow dashboards and keep them up to date.
  • Lead commercial meetings
  • Monthly reports

• Team Management:

• • Recruit new people
  • Develop team members
  • Retain the right talent
  • Manage renewal of team

• Commercial Excellence & Continuous Improvement:

• • Drive continuous improvement， embedding commercial excellence as a core responsibility.
  • Identify and implement opportunities to enhance sales effectiveness and ways of working.
  • Leverage data and insights to optimize execution and ensure best practices.
  • Raise the level of commercial excellence while delivering annual sales objectives.

You will be part of the Professional Spain team， collaborating closely with local colleagues， working with peers in similar roles， partnering with teams across other countries on international projects， and engaging with external stakeholders.