Responsible for assigned Customer, leads cascading of the Fighting Unit strategy into data-driven 12Q Customer Plans. Align and integrate with Brand Plans from Marketing team and Channel & Category strategy from CCD team. Lead execution against 12Q Plan with the accounts through joint business planning, perfect in-store activation, strong profit management and growth of key accounts and their share of wallet. Strategically manage team and develop great Accounts Team. 

• Lead cascading of Fighting Unit strategy into data-driven Channel & Customer plan  (incl. budget , KPIs and yearly targets, per key account). Align and integrate with Channel & Category strategy from CCD team. Run execution drumbeat and deliver on Channel & Customer strategy, driving distribution & profitable volume growth 

• Main representative of RFC for the customer’s (direct or indirect) organization. Ensures RFC and client departments liaise effectively and helps build the relationship 

• Drive customer preference to grow share of wallet through:  

• Constructive partnering with new and existing customers (incl. e-retailers);  

• Leading fact-based negotiations to create Win-win trade terms (incl. optimal price and promo policy, in alignment with Marketing) and engaging in joint business planning;  

• Creating efficient service agreements 

• Win with relevant assortment:  

• Prioritizing Hero SKUs in assortment planning with Key Accounts 

• Contributing to insights on right price/pack architectures ( (OBPPC) for MT  

• Collect pack insights and learnings from field and closely monitor competitors and customer demand to drive barrier-breaking renovation/ innovation 

• Drive physical availability by executing Customer and Channel Execution plans and leading Perfect Store program:  

• Set distribution targets per customer (prioritizing Hero SKUs);  

• Ensure Perfect Visibility by including Perfect Store KPIs in customer agreements and facilitating data collection;  

• Manage financial plan and deliver profit and sales growth. Run effective promotions (driving penetration and with positive ROPI) and manage trade term spending to achieve sales KPIs; Align activity calendar with customers/distributors and lead (Field) Sales team in excellent execution of Channel & Customer Plans (incl. look & feel of in-store activation, position on shelf, OSA etc.) 

• Monitor Channel contribution per customer and key sales KPIs: vol./val./ profitable growth, active outlets, effective calls and provide reports to Sales Director and MT (incl. improvements and growth opportunities) 

• Own and run a reliable sales forecast and S&OP. Ensure end to end operating process for internal and external to avoid OOS. 

• Manage accounts team strategically to deliver best results, e.g. putting A-talent into critical sales roles, set and communicate clear objectives, leveraging global training programs to grow & develop great KAMs. 

• Ensure and implement the customer POP aligned with brand strategy to: new products, assortment, pricing, merchandising and promotion. 

• Market visit to ensure effective implementation and timely solutions for in field operations problems; check FIFO (First-In & First-Out) at the store level and ensure that merchandisers will do it regularly in order to avoid aging problems. 

• Ensure Perfect Visibility by including Perfect Store KPIs in customer agreements and facilitating data collection 

• Prepare sales reports and tracking activities and promotions (Online and Offline) including analyze sales data and competitive activities. 

This role will be reported directly to Head of Modertrade Small Format, and will be based in Head office, Phaholyothin, BKK