• Engagement & development of commercial & large farms in a highly competitive market.

• Train, coach & develop staff on regular and emerging challenges

• Person at this job must be technically sound on all aspects of dairy farming and must keep himself updated with modern developments

• Have good knowledge of milk industry and current ongoing trends

• Convince farmers on modern technologies to be implemented at their farms bearing all expenses by farmers themselves• Requires a unique set of skills to perform job

• Must have strong negotiation skills