• Leads/supervises development of insights-driven channel & category strategies, as a key input for the Fighting Unit Strategy and 12Q Brand/Channel & Customer Plans
• Co-develop data-driven Channel & Customer Plan for assigned channel to grow numeric and weighted distribution in (selected) regions/areas. Align & integrate with Brand Plans. Set growth targets for distributors & customers within channel and identify gaps (& root causes)
• Support Sales team with Joint Business Planning, by providing compelling data & insights and supporting in aligning company goals with customer needs
• Identify opportunities to further grow distribution of Hero SKUs across channels and improve exposure
• Monitor key business indicators: Forecasts, volume, OSA%, Customer/Distributor/Channel contribution by category, Hero SKU distribution by channel & identify priority channels, customers and development opportunities.
• Build Perfect Store capabilities across organization.
• Support Sales team towards top priority customers/distributors/channels in ‘Perfect Store’ execution (incl. shelf position, share of shelf) & KPIs then providing feedback to team.
• Align activity calendar with customers/distributors and collaborate with (Field) Sales team in excellent execution of Customer and Channel Activation & (incl. look & feel of in-store activation, position on shelf, OSA etc.) and provide feedback of in-field execution to team
• Conduct category/assortment review tailor for key customers / able to use Spaceman program to deliver recommended merchandising guideline with key customers and collect feedback for team.
• Systematically collect shop floor insights (incl. pack/product stand-out on shelf, competitor innovations) and feedback information to team. (Trade visit is a must)

• Bachelor or Master degree in Business, Marketing or equivalent. MBA degree is preferred.
• Minimum 3 year preferably General Trade Modern, Trade Commercial experience in Shopper Marketing (Channel or Category Development and sales Management. Experience in leading FMCG company  is preferred.

•   Strong knowledge and demonstrated experience of leading different kinds of shopper projects.  Knowing shopper insights and ability to translate into actions.

Report to Head of CCD