Marketing Operations

• Support brand management activities including creative development, pricing, and promotions

• Closely monitor and analyse brand performance (Sales, Share, Distribution) & competitor activities

• Coordinate with internal teams (Supply Chain, Finance, Trade Marketing, Sales, R&D etc) and external partners (advertising, media, design agencies) to deliver brand objectivesBrand Activation

• Assist in creating annual brand activation plans, including in-store communication, shopper promotions, and trial activations

• Develop detailed implementation plans covering budget management, timelines, and activity tracking

• Ensure flawless execution of in-store activations for product launches, key projects, and thematic campaignsDigital & Social Media Focus• Stay up to date with social media trends, consumer behavior, and cultural moments to inform marketing actions.

• Support the planning and execution of digital marketing campaigns

• Contribute to the development of digital content strategies that strengthen brand presence and drive engagement

• Collaborate with agencies and internal teams to ensure digital campaigns are aligned with overall brand objectivesBudget & Compliance

• Provide regular updates on key data (volumes, market share, sales, market intelligence).

• Ensure all marketing expenditures remain within approved budgets

Requirements:

• Education: Bachelor’s degree in Marketing, Business, or related field.

• Experience: 3+ years of marketing experience, preferably in FMCG or consumer goods

• Strong interest and familiarity with social media platforms, influencer marketing, and digital trends

• Skills: Problem-solving, Digital Literacy, Stakeholder management, Project management, and organizational skills

.• Fluent in English & Vietnamese