Are you passionate about turning insights into growth strategies? We are hiring a Assistant Brand Manager (Drinking Yogurt). In this role, you’ll be a strategic and results-driven Assistnat Brand Manager to lead projects to grow core brands within our portfolio. This role is responsible for executing brand strategy, driving marketing initiatives, and take lead in the execution of marketing plans to deliver commercial targets.

Strategy and Planning

• Assist in developing annual marketing plan aligned with brand strategy and commercial objectives.
• Lead campaign planning as annual marketing plan.

New production development & Brand management

• Lead the brand’s new product development and collaborate with internal functions, external agencies to initiate and implement the launching campaign.
• Execute the marketing campaigns, manage brand identity, messaging, and consistency across all consumer touchpoints in assigned campaigns.
• Stay up to date with social media trends, consumer behaviour to inform marketing actions.
• Contribute to the development of digital content strategies that strengthen brand presence and drive engagement
• Collaborate with functions in annual brand activation plans, including in-store communication, shopper promotions, and activations.
• Support in budget management including tracking actual spending and budget allocations.

Marketing Operation

• Collaborate with stakeholders (Sales, Category and Channel, R&D, Supply Chain, Finance…) and agency partners (Media, Social and Creative agencies) to initiate and execute campaigns and operations to achieve business goals.
• Collect and analyse market trends, consumer insights, and competitor activities to identify growth opportunities and make recommendation.
• Prepare regular performance reports (volumes, market share, sales, market intelligence), analyse data to produce insights and actions.

Other Responsibilities

• Participate in cross-functional projects as required
• Support internal audit processes
• Undertake additional tasks assigned by the Line Manager

Requirements

• Education: Bachelor’s degree in Marketing, Business, or related field.
• Experience: 2-3 years of marketing experience, preferably in FMCG or consumer goods
• Strong critical thinking
• Communication and presentation skills
• Collaboration and cross-functional influence
• Attention to detail and execution excellence
• Problem-solving, Digital Literacy, Stakeholder management, Project management, and organizational skills
• High sense of responsibility and ownership
• Fluent in English & Vietnamese

FrieslandCampina offers you a place to be yourself. In an innovative work environment with facilities and support that are second to none, we welcome your skills, ideas, and passion. Most of all, we welcome you as the person you are and the person you want to be. Our mission is to liberate people to work smarter.

FrieslandCampina Vietnam is located in Ho Chi Minh, Vietnam. Our colleagues are diverse in ethnicity, gender and languages. Opportunities to work with all different functions and many more locally or abroad. We believe in people development, where you chart your own path for your own career growth.

Our reward policies support FrieslandCampina’s values and business strategy by helping to attract, engage, and retain the best possible talent at every level. We offer remuneration packages that recognize and reward individual performance, experience, and potential, while reflecting competitive practices in all the countries in which we operate. A transparent, consistent and fair approach to reward is critical to our success and growth.