Are you energized by shaping the digital future of customer operations? As Digital Manager Salesforce， you will own and evolve FrieslandCampina’s rapidly growing Salesforce platform — the central CRM system used across Europe and Retails Americas. You transform business needs into smart digital solutions， enhance customer engagement， and unlock measurable business value. If you love combining strategy， technology， and people to create long‑lasting impact， this role offers an exciting opportunity to make a difference.

What we ask

We are looking for someone who blends digital expertise with a strong business mindset. You bring:

• An academic or Master’s degree.
• 8+ years of experience as a digital manager， delivering business value through digital execution.  
• Proven experience managing digital platforms or leading CRM‑driven projects.
• Salesforce knowledge and the ability to translate business needs into technical solutions.
• Strong background in Sales and/or Customer Operations processes.
• Experience with user adoption， training， and change management.
• Excellent communication skills in English.
• A continuous‑improvement mindset， analytical strength， and a passion for digital innovation.

You are someone who enjoys connecting dots across teams， improving ways of working， and inspiring others to embrace new digital capabilities.

What we offer

At FrieslandCampina you work on strong， globally loved brands enjoyed by millions every day， like Friso， Campina， Chocomel and Frisian Flag. As a farmer-owned cooperative， we combine an international environment with a clear social and sustainable purpose. We support your growth through training， coaching and internal career opportunities. With trust and autonomy， you can make real impact.

Employment benefits:

• Salary between €5，250 and €7，150 gross per month (full-time)， depending on experience and fit for the role;
• A work week of 32 to 38 hours， a 5% year-end allowance， 12，5% company  bonus， 8% holiday allowance and a pension scheme;
• Hybrid working with flexible working hours， a train card and/or €0.23 per km (max. 30 km one way);
• 200 hours of annual leave， with the option to buy or sell up to 40 hours;
• A laptop， phone and home office equipment to support flexible working;
• Wellbeing and inclusion initiatives， such as health support， employee assistance programs and diversity initiatives;
• Extras at the head office， such as milk and cheese during lunch， fresh fruit and barista coffee;

Vacancy description

As Digital Manager Salesforce， you will play a pivotal role in steering the evolution of Salesforce across Customer Operations teams. Salesforce is firmly established as our central CRM platform， and its user base continues to grow rapidly. You ensure that the platform keeps delivering strategic value — by making it scalable， user‑friendly， and aligned with business priorities.

• You define and own the Salesforce digital roadmap， translating long‑term company ambitions into actionable enhancements.
• You govern the New Project Request (NPR) process， ensuring each initiative is well‑scoped， prioritized， and supported from idea to execution.
• You work closely with IT and the Salesforce Center of Excellence (CoE) to deliver platform improvements that strengthen customer engagement， operational efficiency， and commercial outcomes across Europe and Retail Americas.
• Your responsibilities include leading high‑impact digital projects， driving data quality standards， and ensuring that customer and operational data remains accurate and reliable.
• You coordinate a cross‑functional key‑user network to gather feedback， promote best practices， and stimulate consistent system adoption.

A crucial part of your success lies in empowering users. You design training programs， capability‑building initiatives， and adoption strategies to help teams get the most out of Salesforce. You turn digital potential into real‑world impact — improving customer experience， driving efficiency， and enabling better decision‑making.

For thousands of people every day， we are more than just a dairy company. To our farmers， our employees， the communities we serve， the businesses we work with and the people to whom we bring happiness， FrieslandCampina means something more. For them it's not just about what we do， but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

You will be part of the Customer Operations team for Europe and Retail Americas. Together with the Cluster leads and Continuous Improvement Specialists you work every day on delivering an excellent customer experience now and in the future.

You collaborate closely with Customer Operations， IT， Salesforce CoE， and commercial teams. While you don’t have direct reports， you influence and guide a large network of stakeholders and key users who rely on Salesforce every day. You will be a central driving force in accelerating digital maturity and ensuring the organization continues to grow in its use of CRM technology.