What we ask

• A master’s degree in a relevant field.
• 8+ years of B2C marketing experience within FMCG, with a strong background in conceptual marketing, including innovation and brand development.
• Strong financial and commercial acumen, with experience managing portfolios based on business impact, ROI and long-term value creation.
• A proven ability to drive sustainable volume, revenue and profitable growth through strategic investment, portfolio optimisation and portfolio management.
• Experience identifying and prioritising opportunities across innovation, pricing, mix and margin improvement.
• Strong stakeholder management skills, with the ability to translate market, consumer and financial insights into clear portfolio strategies and align senior, cross-functional stakeholders at both local and European level.
  
  

What we offer

At FrieslandCampina you work on strong, globally loved brands enjoyed by millions every day, like Friso, Campina, Chocomel and Frisian Flag. As a farmer-owned cooperative, we combine an international environment with a clear social and sustainable purpose. We support your growth through training, coaching and internal career opportunities. With trust and autonomy, you can make real impact. 

Employment benefits:

• Salary between €6,550 and €8,900 gross per month (full-time), depending on experience and fit for the role.
• A work week of 32 to 40 hours, 15% company bonus, 8% holiday allowance and a pension scheme.
• Hybrid working with flexible working hours, a train card and/or €0.23 per km (max. 30 km one way).
• 200 hours of annual leave, with the option to buy or sell up to 40 hours.
• A laptop, phone and home office equipment to support flexible working.
• Wellbeing and inclusion initiatives, such as health support, employee assistance programs and diversity initiatives.
• Extras at the head office, such as milk and cheese during lunch, fresh fruit and barista coffee.

Vacancy Description

Expectations for the role:

• Own the portfolio growth agenda for Campina, with clear accountability for driving volume, revenue and profitable growth across the portfolio.
• Translate business strategy and consumer, category and financial insights into clear portfolio choices, determining where to invest, grow, optimise or exit.
• Evaluate and prioritise portfolio and innovation opportunities based on incremental volume, revenue, margin, ROI, strategic fit and scalability.
• Drive growth and maximise value from the existing portfolio through pricing, mix and pack-price architecture.
• Address underperforming SKUs and improve structural margins through portfolio optimisation, renovation, value engineering or exit decisions, while protecting consumer value and competitiveness.
• Balance volume, revenue and margin to ensure growth initiatives create sustainable and profitable long-term value.
• Lead cross-functional portfolio decisions with Marketing, Sales, Finance, R&D, Supply Chain and Procurement, translating complex insights into clear and executable recommendations.
• Align local and European stakeholders on portfolio strategy, investment priorities and key decisions, while monitoring portfolio growth and profitability through clear KPIs.

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

You will be part of the Campina Marketing team within the Consumer Dairy Europe Business Group. In this close-knit team, we work together towards one mission: creating a better tomorrow for everyone in the Netherlands and Belgium. We are committed to better nutrition and a better future.

The Portfolio Marketing Manager Campina reports to the Campina Brand Director and works closely with marketing experts in Innovation and Physical & Mental Availability, as well as with Sales, customers and external agencies, to maximise impact.