Are you ready to transform how a global B2B organization uses data, technology and AI to drive commercial growth? As Commercial Tech & Analytics Lead at FrieslandCampina Ingredients, you will shape the future of our commercial organization by building a data-driven, tech-enabled and AI-powered way of working that directly impacts business performance. 

In this role, you enable our global commercial teams to work smarter, faster and more effectively. You will own the commercial CRM program (Salesforce), define and implement our commercial data vision, and accelerate the adoption of AI and digital tools. Your work will directly improve funnel conversion, strengthen decision-making and increase productivity across regions. You operate at the intersection of business, technology and data, partnering closely with Marketing, Business Development, Finance and Digital/IT teams worldwide.

What we ask

• Master’s degree in Business, Data, Technology or a related field
• 12+ years of experience in commercial enablement, CRM/MarTech, analytics or digital transformation in a global B2B environment
• Based in the Netherlands and within reasonable commuting distance of Amersfoort (minimum two days per week on-site), with strong English communication skills.
• Proven ownership of CRM programs (preferably Salesforce) with strong focus on adoption, data quality and process excellence
• Experience in defining data strategies, governance and translating business needs into analytics and dashboards
• Strong track record in driving AI adoption and change management across complex stakeholder environments
• Commercially driven, structured and influential leader with strong communication skills

What we offer

At FrieslandCampina you work on strong, globally loved brands enjoyed by millions every day, like Friso, Campina, Chocomel and Frisian Flag. As a farmer-owned cooperative, we combine an international environment with a clear social and sustainable purpose. We support your growth through training, coaching and internal career opportunities. With trust and autonomy, you can make real impact. Employment benefits:

• Salary between €7,700 and €10,450 gross per month (full-time), depending on experience and fit for the role.
• A work week of 32 to 40 hours, 15% bonus, 8% holiday allowance and a pension scheme.
• Hybrid working with flexible working hours, lease car and a train card.
• 200 hours of annual leave, with the option to buy or sell up to 40 hours.
• A laptop, phone and home office equipment to support flexible working.
• Extras at the head office, such as milk and cheese during lunch, fresh fruit and barista coffee.

Vacancy description
As Commercial Tech & Analytics Lead, you are responsible for building and executing FrieslandCampina Ingredients’ commercial technology and data agenda. You own the Salesforce CRM program from a business perspective, ensuring strong adoption, high data quality and continuous improvement of processes and user experience.

You define and implement a clear commercial data vision and roadmap, creating a single source of truth for performance management. Through dashboards and structured routines, you enable data-driven decision making across the commercial funnel, from lead generation to deal closure and forecasting.

You play a key role in accelerating AI adoption within commercial teams by identifying high-impact use cases, setting up governance and driving training and adoption. At the same time, you enable the evolution of the end-to-end Business Development process by embedding clear funnel definitions, opportunity qualification standards and governance in systems and ways of working.

You work closely with Marketing to ensure strong lead generation handovers and measurable impact, while partnering with Business Development and regional teams to support execution through data, systems and insights. Together with Digital/IT, you translate business needs into a clear delivery roadmap, including automation, process mining and platform improvements. Your impact is visible in improved commercial effectiveness, better decision-making and accelerated growth across global markets.

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it is not just about what we do, but who we are.

Within FrieslandCampina Ingredients, you will join a globally operating and fast-growing business focused on delivering high-value nutritional and functional ingredients to customers worldwide. You will be part of the Corporate Key Accounts & Commercial Excellence team, working at the heart of the commercial organization.

The team operates in a highly dynamic and international environment, where collaboration across regions, functions and disciplines is key. You will work closely with global Marketing teams, regional commercial leaders, Digital/IT and Finance, combining strategic thinking with hands-on execution. This role offers a unique opportunity to shape how technology, data and AI drive commercial success within a leading global ingredients business.